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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 134 ) 〈TOP〉
  1. 2. 吳萬益、陳淑惠、張曼玲、李家瑩。享樂主義與體驗行銷對消費者之品質與價值知覺之影響:網站訴求之評估,交大管理學報,2007年,第2卷第27期,頁141-167。
  2. 4. 范惟翔、張瑞鉉,電子商務網站經營環境之建構與效果衡量模式研究,管理評論,2007年4月,第26卷第2期,頁39-67。
  3. 6. 張愛華、陳仁惠、陳俊儒,網路使用者購物價值、購物動機與其對網路行銷之偏好與反應,輔仁管理評論,2005年1月,第十二卷第一期,頁34-64。
  4. 7. 鄭雨涵、邵于玲,,番薯藤運動網線上服務分析,大專體育學報,2006年,第8卷第3期,頁39-50。
  5. 8. 賴其勛、邴傑民、李雅雯,服務品質與購後行為意圖關係之研究–以台中百貨業為例,,企業管理學報,2001年4月,第49期,頁135-158。
Times Cited (1) 〈TOP〉
  1. 楊茹絜(2012)。消費者旅遊前中後使用網路動機分析。中興大學科技管理研究所學位論文。2012。1-64。 
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