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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 60 ) 〈TOP〉
  1. 王韻(2008)。物質主義這對於商店氣氛的需求與消費者情緒影響購買行為之研究。華岡紡織期刊,15(2),112-124。
  2. 林家五、郭子嘉與張書豪(2010)。懷舊氣氛對正向情緒與後續購買意願影響之研究。行銷評論,7(3), 275-298。
  3. 張鈞易(2008)。主題民宿消費者行為意圖之研究-以墾丁地區主題民宿為例。未出版碩士論文,高雄餐旅學院餐旅管理研究所,高雄。
  4. 張凱智(1997)。消費者對速食連鎖餐廳認知與偏好之研究。觀光研究學報, 3(1),15-25。
  5. 許秀貞與鍾志強(2011)。目的地意象、參與體驗、知覺價值與行為意圖關係之研究─以登山步道遊客為例。臺灣體育運動管理學報, 11 (3), 233-253。
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