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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 141 ) 〈TOP〉
  1. 于卓民、巫立宇與邱纓琇(2001)。國際品牌授權效果之研究。臺灣管理學刊,1(1),101-124。
  2. 王炫皓(1996)。多層次傳銷之關係情境,品質與顧客忠誠度之關聯性研究。未出版碩士論文,元智大學,桃園縣。
  3. 古秋雲(2006)。服務品質、服務價值、顧客滿意度與顧客忠誠度關係之研究─以臺灣南部某醫學中心健康檢查中心為例。未出版碩士論文,國立成功大學,台南市。
  4. 吳政和(1992)。中式國際觀光旅館連鎖經營之研究。未出版碩士論文,中國文化大學,臺北市。
  5. 洪若倩(2005)。旅館品牌對顧客住宿選擇意向的影響-以國內某商務旅館為例。未出版碩士論文,靜宜大學,台中縣。
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