本研究主要目的是以資料包絡法評估2007至2009年台灣地區31家國際觀光連鎖旅館的相對效率與生產力,包含之整體效率、純技術效率、規模效率及麥式生產力指數,找出各決策單元因相對投入、產出項目而產生之相對效率。藉由實證分析結果,找出未充分運用之資源之相對無效率的飯店單位,在投入方面應該減少的方向及產出方面應該增加的方向,作為改善或資源重整的方向。對於同年份,相對有效率的單位,則可視為該年度同儕之標竿企業。根據投入與產出變數之計算,結果指出:(1)2007至2009年,台灣旅館產業的生產力呈現緩慢的下降;(2)2007至2009三年間,技術變動導致總要素生產力的衰退;(3)旅館營運規模的差異會對生產力成長有影響,小規模之旅館效率較佳;(4)國際觀光旅館產業的效率評估適合使用產出導向來衡量;(5)國內觀光旅館比外國觀光旅館存在較高比率的有效率單位。
The main purpose of this study is to apply Data Envelopment Analysis (DEA) to assess the relative efficiency and productivity of the 31 international tourist hotel chains in Taiwan from 2007 to 2009. Efficiency is measured that includes the overall efficiency, pure technical efficiency, scale efficiency and productivity index of Malmquist. The Relative efficiency of decision-making units from their input and output variables are generated by DEA programmed computing. By an empirical study, we find out those hotel units that did not make full use of resources. We also find out the relative inefficiency of the hotel units that should reduce in the number of inputs or should increase production of outputs,as the direction of improvement or re-engineering. During different years 2007 to 2009, those relatively efficient units, can be regarded as the benchmarking business with their peers. This study is concluded that: (1)From 2007 to 2009, hotel industry in Taiwan showed a slow decline in productivity; (2) During 2007 to 2009, hotels needed to improve the technical change for total factor productivity; (3) the differences in the scale of number in hotel rooms will affect the productivity growth; (4) the efficiency of international tourist hotel industry is suitable for output-oriented evaluation. (5) Local international tourist hotels exist higher percentage of efficient units than foreign hotels.