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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 187 ) 〈TOP〉
  1. 王祖健(2003)。網站技術、服務品質及購買成本對於網路商店顧客滿意度與忠誠度之影響。國立成功大學國際企業研究所碩士論文。
  2. 吳苑如(2000)。網站互動性與企業公關管理之研究。交通大學傳播研究所碩士
  3. 李永基(2003)。以虛擬社群概念探討企業數位化學習之研究─以D公司為例。中原大學資訊管理研究所碩士論文。
  4. 李慶源(2006)。學習網站的溝通型態:內在互動、人際互動與外在互動。國立中央大學網路學習科技研究所碩士論文。
  5. 李明仁(2001)。虛擬社群與網友忠誠度之研究。國立台灣科技大學資訊管理研究所論文。
Times Cited (6) 〈TOP〉
  1. 蕭玉萍(2015)。消費者對庶民美食APP使用行為之研究。淡江大學企業管理學系碩士在職專班學位論文。2015。1-58。 
  2. 丁慧瑩(2012)。線上社交購物導向量表之發展。臺北科技大學工商管理研究所學位論文。2012。1-164。 
  3. 王秋媛(2012)。線上社交購物導向網站與衝動性購買行為之關係-以虛擬社群感和負面情緒為干擾變數。臺北科技大學經營管理系碩士班學位論文。2012。1-117。
  4. 林家慶(2014)。適地性服務對社交購物價值的影響-與社交虛擬產品經驗之比較。臺北科技大學經營管理系碩士班學位論文。2014。1-55。
  5. 葉蓓蓓(2014)。探討影響社群商務使用意願之因素-以Facebook為例。虎尾科技大學資訊管理研究所在職專班學位論文。2014。1-71。
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