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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 136 ) 〈TOP〉
  1. 方世榮(譯)(2000)。行銷管理學。[Philip Kolter著, Marketing Management]
  2. Research Methods: Qualitative and Quantitative Approaches]。台北:揚智。(原著出版於1997年)
  3. 李俊逸(2008)。台灣數位電影院發展研究。國立台灣師範大學圖文傳播系碩士論文,未出版,台北市。
  4. Competitive strategy:techniques for analyzing industries and competitors]。台北:
  5. 范麗娟(1994)。深度訪談簡介。戶外遊憩研究,7(2),25-35。
Times Cited (5) 〈TOP〉
  1. 蘇郁婕(2010)。台灣電影發行商的數位行銷策略。淡江大學資訊傳播學系碩士班學位論文。2010。1-202。 
  2. 林怡萱(2014)。探討國片票房破億之成功因素 ─以 2008 年至 2013 年國片為例。臺灣大學商學研究所學位論文。2014。1-105。 
  3. 邱詩淳(2010)。台灣電影如何利用國際影視市場展進行國際發行之探討-以釜山與香港市場展為例。政治大學廣播電視學研究所學位論文。2010。1-113。
  4. 許妙如(2012)。文化創意產業產品策略選擇之影響因素-以國片為例。中央大學企業管理學系碩士在職專班學位論文。2012。1-50。
  5. 張惠淑(2014)。臺灣「後新電影」中的「本土」義蘊 — 以《海角七号》、《陣頭》、《總舖師》等三部電影為觀察對象。中正大學台灣文學與創意應用研究所學位論文。2014。1-98。
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