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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 66 ) 〈TOP〉
  1. 古德龍(2003)。台北縣市羽球拍消費者之消費行為研究。未出版之碩士論文,國立體育學院體育研究所,桃園市。
  2. 李炳昭(1998)。台中地區高中學生運動鞋消費行為之研究。未出版之碩士論文,國立台灣師範大學體育研究所,台北市。
  3. 林恩霈(2004)。台北市撞球運動消費者生活型態、個人價值觀與消費者行為之研究。未出版之碩士論文,國立台灣大學運動與休閒管理研究所,台北市。
  4. 梁伊傑(2001)。台北市大學生參與休閒運動消費行為之研究。未出版之碩士論文,國立台灣師範大學運動與休閒管理研究所,台北市。
  5. Assael, H. (1992). Consumer behavior and marketing action (4th ed). Boston, MA: PWSKENT Publishing Company.
Times Cited (1) 〈TOP〉
  1. 周鉑桐(2007)。臺北市羽球消費者行為之研究。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2007。1-162。
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