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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 130 ) 〈TOP〉
  1. 1. 王韻 (2008),「以P-O-X 平衡理論衡量年輕人對代言人特質、廣告態度與服飾屬性間的關係-以服飾品牌為例」,高雄師大學報,第25期,頁29-50。
  2. 3. 汪志堅、李欣穎 (2005),「來源可信度、情感認同與涉入程度對網路謠言闢謠效果之影響」,管理學報,第3卷,第22期,頁391-413。
  3. 6. 徐振興、黃甄玉 (2005),「產品訊息疑似置入電視偶像劇之研究」,中華傳播學刊,第8期,頁65-114。
  4. 7. 許安琪 (2005),「置入?植入?製入?智入?從多元面向觀點檢視置入性行銷」,中華傳播學刊,第8期,頁161-178。
  5. 8. 黃聖哲 (2006),「比較式手法引起的廣告態度之中介效果模式探討」,廣告學研究,第26期,頁61-82。
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