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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 31 ) 〈TOP〉
  1. 余朝權、林聰武、王政忠,1997 年6 月,網路行銷類別與時機之初步分析,企業管理國際研討會論文集,P.137-151
  2. 黃俊英,1999,行銷研究:管理與技術,華泰書局。
  3. Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer & Stacy Wood, “Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace.”, Journal of Marketing, vol.61, July (1997), P.38-53.
  4. Ariely, D., “Controlling the information flow: Effects on consumers’ decision making and preferences,” Journal of Consumer Research, Vol. 27, No. 2, (2000),pp. 233-248.
  5. Arun Sharma, “Trends in Internet-based business-to-business marketing” Industrial Marketing Management 31 (2002) 77– 84.
Times Cited (2) 〈TOP〉
  1. 石偉揚(2010)。圖書出版社網路行銷策略與顧客購買意願相關之研究。臺灣師範大學圖文傳播學系學位論文。2010。1-91。
  2. 吳冠霖(2015)。品牌形象、服務品質、知覺價值、顧客滿意度與顧客忠誠度之關係研究-以軍人網路購物為例。樹德科技大學資訊管理系碩士班學位論文。2015。1-74。
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