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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 123 ) 〈TOP〉
  1. [1]田治平,角色代言人在推敲可能性模式的影響途徑,企業管理研究所碩士論文,國立中央大學,2006。
  2. [2]李元恕、賴心怡,企業贊助對消費者品牌態度之影響,行銷評論,第四卷,第二期,2007,187-220頁。
  3. [3]呂憶蘭,虛擬代言人物類型對網路廣告效果影響之研究,企業管理研究所未出版碩士論文,國立台北大學,2008。
  4. [9]邱郁慈,企業吉祥物特性對消費者品牌態度與購買意願之影響,企業管理研究所碩士論文,崑山科技大學,2010。
  5. [20]鍾本仁,企業吉祥物造形及應用研究,美術所碩士論文,國立台灣師範大學,2009。
Times Cited (1) 〈TOP〉
  1. 郭文馨(2015)。即時通訊APP之官方帳號導入虛擬代言人之影響。中原大學資訊管理研究所學位論文。2015。1-113。
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