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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 52 ) 〈TOP〉
  1. 中文部分:
  2. 毛曉夫,1997,來源國形象對顧客滿意度之影響-以ELM 模式為理論基礎,政治大學國際貿易研究所碩士論文。
  3. 王 爽,2010,從現在起,我們要來點新鮮的¬一從形象廣告看創意的力量,今傳媒,傳媒實務。
  4. 王乃俊,2006,銀行業服務品質、顧客滿意度與顧客忠誠度之研究:以嘉義市京城商銀分行為例,國立嘉義大學管理學院碩士在職專班碩士論文。
  5. 王建堯,2012,服務品質、品牌形象、顧客關係管理與顧客滿意度關係之研究-以半導體空白矽晶圓供應商(代理商)-T公司為例,國立中山大學管理學院高階經營碩士學程在職專班碩士論文。
Times Cited (9) 〈TOP〉
  1. 張智巽(2015)。銀行財富管理業務服務品質、風險認知、顧客滿意度、商品接受度與再購意願之關聯性研究—以國泰世華銀行為例。淡江大學管理科學學系企業經營碩士在職專班學位論文。2015。1-83。 
  2. 洪周鎕(2010)。產品創新關鍵因素之探討-以信用卡為例。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2010。1-72。 
  3. 陳定玉(2014)。銀行業服務失誤與服務補救策略之研究。中興大學高階經理人碩士在職專班學位論文。2014。1-77。 
  4. 余姿婷(2011)。郵局創新服務品質之評估-以郵局Visa卡為例。臺中科技大學企業管理系事業經營碩士班學位論文。2011。1-98。 
  5. 劉明賢(2009)。證券商之『服務品質』、『知覺價值』對『顧客滿意度』及『顧客忠誠度』影響之研究。政治大學管理碩士學程(AMBA)學位論文。2009。1-89。
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