連鎖KTV展店評估模式之研究

李天行

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連鎖KTV展店評估模式之研究

Research on Expansion Assessment Models of KTV Chain Store

李天行 , Masters　　Advisor：李小梅　　

繁體中文

店址選擇；連鎖KTV ；展店評估； Site Selection ； The Assessment of Expansion ； KTV Chain

Abstract │ Reference (169) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Chain business model has become an important mean for companies to improve market competitiveness and sustain survival. It allows businesses to expand market scopes and achieve, economies of scale. Expanded businesses can in terms, reduce fixed costs, strengthen brand image, and boost popularity. The key for a chain business to enter a new market depends on whether the company can effectively develop and evaluate strategic assessments. 
The KTV industry was pioneered in Taiwan and has since served as the exemplar of Taiwanese entertainment industry. After years of industry transformation, the industry now operates based on a regional chain business model : be it countrywide, regional, or local. As a result, Taiwan has the highest KTV density in the world. KTV was once voted as the best phenomenon to represent Taiwanese culture and the industry has been regarded as the brand image of Taiwanese leisure businesses for many years. 
Expansion assessment is tightly connected with the chain store in many aspects. By analyzing literatures on "KTV" and "Expansion Chain Stores", it was found that the former concentrates on themes such as service quality, consumption motivation, information technology, fire-fighting security, and management…etc, while the latter mainly focuses on  retail, distributor, food and beverage industries (convenience stores, coffee stores, fast food stores, apparel shops, Hypermarkets, department stores or logistics industries). However, application to the KTV industry is frugal and researches related to expansion assessment is still lacking. 
This research is based on the location assessment study. It aims to study leaders of the KTV industry using qualitative research methods, case studies, expert interviews, and secondary data to pinpoint essential factors needed to be assess for franchise expansions. 
This research claims that assessment of expansion generally can be divided to four evaluation factors: "entertainment market size", "regulatory measures on expansion", "investment and development benefit", and finally "conditions of the expansion stores". The first two evaluation factors are often influenced by external considerations such as governmental laws and general market size/conditions. The latter two factors are more closely related to the company specific investment criteria such as property conditions and return on investments.
Based on the above-mentioned four evaluation factors, this study conducted in depth case studies and discussions. After careful analysis and re-organization of information, this research provided recommendations for individual case companies as well as governmental rules. Finally, the research pointed out further research opportunities and summarized reflection in conclusion.

Reference ( 169 ) 〈TOP〉

〔12〕丁亞中、謝孟宏，「台北市百貨公司地理資訊系統自動化選址之研究」，地圖，第19期，71 -96頁，2009年10月。
連結：
〔13〕丁虹、司徒達賢、吳靜吉，「企業文化與組織承諾之關係研究」，管理評論，第 7卷，173-198頁，1988年7月。
連結：
〔19〕水啟梅，「製造業廠商之區位選擇」，國立成功大學都市計劃研究所，碩士論文，2005年。
連結：
〔20〕王文良、盧一帆、張宏哲、劉安琪，「利用PZB與FAHP於養護機構服務品質評估之研究」，健康管理學刊，第4卷，第1期，103-120頁， 2006年6月。
連結：
〔22〕王健安，「公司治理的模式與評估」，台灣金融財務季刊，第3輯，第3期，2002年9月。
連結：

Times Cited (1) 〈TOP〉

鍾兆龍(2012)。台灣工業自動化氣動元件通路商經營策略分析－以Ｖ公司為例。中央大學管理學院高階主管企管碩士班學位論文。2012。1-83。

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