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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 72 ) 〈TOP〉
  1. 2. 王俊翔,2008。自助旅行者的涉入程度對自助旅行知覺價值、重遊意願的影響,國立中央大學企業管理研究所碩士論文。
  2. 3. 田祖武、莊雅涵,2007。品牌體驗與產業契合度對服務業品牌延伸評價之影響。行銷評論,4(3),311-338 頁。
  3. 4. 朱明星,2010。管理者的血型、人格特質與工作績效之關聯性研究。國立台北大學企業管理研究所碩士班。
  4. 8. 李盈瑩,2001。複合品牌策略、核心資源、商圈生態類型對品牌權益影響之研究-以大台北商圈為實證。中原大學企業管理研究所碩士論文。
  5. 10. 卓俊豪,2011。品牌形象、知覺價值與顧客滿意度及品牌忠誠度關係之研究: 以台北、上海地區 華碩品牌筆記型電腦為例。國立成功大學 EMBA 高階管理碩士在職專班碩士論文。
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