探討情境感知App的設計與服務影響使用者滿意度之因素

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探討情境感知App的設計與服務影響使用者滿意度之因素

A Study on Contextual Awareness App Design and Service Affecting Factors to Users’ Satisfaction

陳孟皓 , Masters　　Advisor：廖則竣　　

繁體中文

知覺有用性；服務品質；設計品質；情境感知App ；滿意度； Perceived Usefuless ； Service Quality ； Design Quality ； Context Awareness App ； Satisfaction

Abstract │ Reference (99) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

How to make an App successful has been a hot topic among developers. An “improved design” can increase the success rate and “close to application context” is one of the keys to success. Context awareness aims to integrate the ambient intelligence into our living situations: plenty of contextual information obtained from internet and the users’ own contexts can be used to configure services, so as to predict the individual’s needs and actively provide the most appropriate contents, products or services, which is capable of offering better using experiences. 
This paper attempts to explore the contextual awareness App state quo and its future trends, and expects to use the design qualities (i.e. information design, navigation design and visual design) and service qualities (i.e. reliability, assurance, responsiveness and empathy) proposed by institutional theory as the foundation to explore the key factors influencing contextual awareness App. With questionnaire survey, it has collected 319 valid questionnaires and uses structural equation modeling to testify the causal relationship among different variances in the model. It finds out that the design qualities such as information and navigation design, and service qualities like assurance and empathy for a contextual awareness App play considerable positive influences on users’ perceived usefulness, while design qualities, i.e., information, navigation and visual design, and services qualities like reliability, responsiveness and empathy has significant positive influences on user satisfaction. What’s more, perceived usefulness plays obvious positive influences on user satisfaction and both of the two items influence great on user’s sustained use. Among which, the dimension of information design influence most significantly on perceived usefulness, while user satisfaction can produce relatively remarkable positive influences through the perceived usefulness. The research results provides outstanding references in terms of theoretical or management level.

Reference ( 99 ) 〈TOP〉

田書誠 (民96)。情境感知系統輔助國小自然科戶外教學。碩士論文。國立臺灣師範大學資訊教育學研究所，台北市。
連結：
朱盈珍 (民95)。地方特產品牌應用於視覺設計創作之研究。碩士論文。國立臺灣師範大學設計研究所，台北市。
連結：
陳志華 (民98)。一個無所不在的情境感知式健康照護系統之設計與實作。碩士論文。國立交通大學資訊管理研究所，新竹市。
連結：
黃建桓 (民98)。基於無線網路發展具遠距醫療與照護的情境感知輪椅。國立台北科技大學電腦與通訊研究所，台北市。
連結：
Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: findings from Sweden. The Journal of Marketing,58(3), 53-66.
連結：

Times Cited (1) 〈TOP〉

黃偉傑(2016)。探討影響持續使用行動推播App因素之研究。中正大學資訊管理學系學位論文。2016。1-81。

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