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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 83 ) 〈TOP〉
  1. 林豐瑞,2004,休閒農業整合行銷傳播之研究,博士論文,國立台灣大學農業推廣學研究所。
  2. 林靈宏,2003,消費者行為學,台北:,五南。
  3. 胡俊煌,2003,台北市全聯福利中心服務品質之之顧客滿意度,碩士論文,國立台灣師範大學工業教育學系。
  4. 陳富川,2007,應用QR Code 設計手機個人化行動購物系統,碩士論文,大同大學資訊工程研究所。
  5. 陳勁甫、陳威亞,2005,大學生遊學產品意象、知覺價值、滿意度及購後行為意圖關係之研究,戶外遊憩研究,18卷,1期,23-46。
Times Cited (6) 〈TOP〉
  1. 蕭佩如(2015)。應用解構計畫行為理論探討影響綠色消費行為之因素。淡江大學會計學系碩士班學位論文。2015。1-72。 
  2. 楊順臣(2014)。不同飲食文化族群對低碳飲食購買意圖與願付價格之研究。中山醫學大學健康餐飲暨產業管理學系碩士班學位論文。2014。1-66。 
  3. 蔡孟玲(2015)。長期照護工作者對綠色照護態度與參與意向之研究─以雲林縣為例。虎尾科技大學休閒遊憩研究所學位論文。2015。1-118。 
  4. 蔡雯潔(2013)。居民對於發展農村生態旅遊意向與預期效益之研究-以關山鎮親水休閒農業區為例。屏東科技大學農企業管理系所學位論文。2013。1-207。 
  5. 陳姿卉(2009)。應用計畫行為理論探討有機農產品之消費行為與行為意向。屏東科技大學農企業管理系所學位論文。2009。1-190。 
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