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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 103 ) 〈TOP〉
  1. 王秀如,2012,國內券商之關係品質、顧客滿意度、顧客忠誠度之研究,碩士論文,國立台灣大學財務金融系。
  2. 王昭雄、陳得發,2005,直銷產業顧客滿意度與顧客忠誠度關係之研究-以人口特質、知覺價值及使用者類型為干擾變項,交大管理學報,25卷,2期,57-87。
  3. 呂鴻德、謝嬑文,2000,顧客滿意、品牌權益予顧客終身價值關係之研究,中原學報,28卷,2期,31-41。
  4. 吳致瑋,2012,網站服務品質、知覺價值、網站信任、顧客滿意度與顧客忠誠度之研究─以購物網站為例,碩士論文,國立台中科技大學流通管理系。
  5. 李孟訓、周建男、林俞君,2006,休閒農場之服務品質、關係品質與顧客忠誠度之關聯性研究,農業經濟半年刊,82期,107-156。
Times Cited (19) 〈TOP〉
  1. 曾柏嘉(2011)。「看見」技術:台灣盲人棒球的社會技術動員與軌跡。清華大學社會學研究所學位論文。2011。1-187。 
  2. 廖珮珊(2011)。移動的人與物:大館帶小館「文物回娘家」特展網絡的權力關係。清華大學人類學研究所學位論文。2011。1-126。 
  3. 王美晴(2015)。困守與求變:龍潭茶業轉型之研究。交通大學客家文化學院客家社會與文化學程學位論文。2015。1-233。 
  4. 鄒萬承(2014)。誣告罪問題研究:以保護法益為中心。國立臺灣大學法律學研究所學位論文。2014。1-135。 
  5. 鄭宇馨(2012)。兩種國恥?葛小偉與柯嵐安論中國及其民族主義。臺灣大學政治學研究所學位論文。2012。1-97。 
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