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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 73 ) 〈TOP〉
  1. 1. Alwood, C. (2012). The distinction between qualitative and quantitative research methods is problematic. Quality And Quantity, pp.1-13
  2. 2. Anderson and Mary Sullivan (1993), “The antecedents and consequences of Customer satisfaction for firms”, Marketing Science, 12, 2, 125-143
  3. 3. Anderson, Claes Fornell and Donal R. Ledmann (1994), “Customer satisfaction, Market Share, and Profitability”, Journal of Marketing, 56, July, 53 – 66
  4. 4. Anderson, E.W. and Fornell, C., 2000. Foundations of the American Customer Satisfaction Index, Total Quality Management 11, pp.869-882
  5. 5. Anderson, Eugene W. (1996). “Customer satisfaction and Price Tolerance”. Marketing Letters, 7,3 (July), 19 - 30
Times Cited (2) 〈TOP〉
  1. 高越娥(2005)。後冷戰時期越中政治外交關係(1991一2004年)。淡江大學中國大陸研究所碩士班學位論文。2005。1-146。 
  2. 曾淑惠(2007)。人力資本、創新資本與組織財務績效關聯性之研究。中央大學人力資源管理研究所碩士在職專班學位論文。2007。1-84。
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