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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 33 ) 〈TOP〉
  1. 12.黃玉婷 (2007)。投資型保單購買因素及持續性之研究。碩士論文,朝陽科技大學企業管理所,台中。
  2. 1.Cardozo, R. N. (1965), “Experimental Study of Consumer Effort, Expectation, and Satisfaction,” Journal of Marketing Research, 2, 244-249.
  3. 2.Churchill, G. A. Jr. and C. Surprenant (1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, 19, 491-504.
  4. 3.Crosby, L. A. and N. Stephen (1987), “Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry,” Journal of Marketing Retention, 24, 404-411.
  5. 5.Gronholdt, L., A. Martensen and, K. Kristensen (2000), “The Relationship between Customer Satisfaction and Loyalty: Cross-Industry Differences,” Total Quality Management, 11, 509-514.
Times Cited (5) 〈TOP〉
  1. 盧彥志(2014)。投資型保險商品購買行為之探討。淡江大學管理科學學系企業經營碩士在職專班學位論文。2014。1-144。 
  2. 楊雪蘭(Hsueh-Lan Yang);李明輝(Ming-Hui Li)(2014)。變額萬能壽險之購買動機與認知差異。管理資訊計算。3(1)。48-66。 
  3. 蔡宛貽(2011)。公司被併購前後期對服務品質差異之探討─以A壽險公司為例。朝陽科技大學保險金融管理系學位論文。2011。1-70。
  4. 林佩君(2013)。企業客戶服務品質績效評估探討—以F 保險公司為例。朝陽科技大學財務金融系學位論文。2013。1-52。
  5. 朱台鳳(2014)。投資型保單銷售成功之關鍵因素-FAHP應用之研究。中原大學會計研究所學位論文。2014。1-122。
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