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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 129 ) 〈TOP〉
  1. 10.吳立敏(2007)。品牌形象、知覺品質、品牌忠誠度與再購買意願關係之研究-以中式加工肉品業為例。崑山科技大學企業管理系研究所論文,台南。
  2. 15.林秀津譯(2005)。Dearlove,D.著The Ultimate Book of Business Thinking,台北:商業週刊。
  3. 20.陳虹伃(2010)。從體驗行銷觀點探討形象商圈的顧客價值、顧客滿意與重遊意願關聯之研究-以台南安平老街為例。朝陽科技大學企業管理研究所論文,台中。
  4. 35.劉宗哲、蘇雄義、李明樺(2007)。服務品質、價格認知、企業形象對顧客滿意與顧客忠誠關係之研究-以香料產業為例。品質學報,389-403。
  5. 2.Aaker(1996)“Measuring Brand Equity Across Products and Markets”, 
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