DOI
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（
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igital
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bject
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dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
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「
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10.5297/ser.1201.002
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http://dx.doi.org/
10.5297/ser.1201.002
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促銷方式、促銷情境對消費者購買意願的影響--電視購物、網路購物干擾效果之探討
張湘梅 , Masters Advisor：潘明全
英文
促銷方式，促銷情境，電視購物，網路購物 ； Online Shopping ； Promotion situations ； Promotion types ； TV Shopping
- 2. Campbell, L. and W. D. Diamond. “Framing and Sales Promotion: The Characteristics of a Good Deal.” Journal of Consumer Marketing 7, no. 4 (1990): 25-31.
連結：
- 5. Debra, L. Stephens, Ronald Paul Hill, and Karyn Bergman. “Enhancing the Consumer-Product Relationship: Lessons from the QVC Home Shopping Channel.” Journal of Business Research 37, no. 3 (1996): 193-200.
連結： - 7. Hoffman, D. L., Novak, T. P., and Chatterjee, P. “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer Mediated Communication 1, no. 3 (1995), 5.
連結： - 11. Huang, Li-Shia. “The Effect of Premium Promotion Types on Consumers’ Perceived Values and Purchase Intentions.” Unpublished Master’s Thesis, National Taiwan University, 2002.
連結：
- 12. Inman, J. Jeffery, James S. Dyer, and Jianmin Jia. “A Generalized Utility Model of Disappointment and Regret Effects on Post-choice Valuation.” Marketing Science 16, no. 2 (1997): 97-111.
連結：
- 曾姝俐(2006)。促銷方式、促銷情境對購買意願之影響-電視購物、網路購物/廣告代言人為干擾效果之探討。大同大學事業經營學系所學位論文。2006。1-142。
- 王文正(2006)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。大同大學事業經營學系所學位論文。2006。1-103。
- 張榮達(2007)。支付機制、心情對購買意願的影響- 網路購物、電視購物/產品涉入為干擾效果。大同大學事業經營學系所學位論文。2007。1-56。
- 柳美娟(2010)。促銷方式與促銷情境對消費者購買意願影響之探討 —以e-learning形式為干擾變數。大同大學事業經營學系所學位論文。2010。1-149。
- 陳欣蘭(2010)。壽險行銷通路中之電視購物通路。淡江大學保險學系保險經營碩士在職專班學位論文。2010。1-100。
