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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 34 ) 〈TOP〉
  1. 2. Campbell, L. and W. D. Diamond. “Framing and Sales Promotion: The Characteristics of a Good Deal.” Journal of Consumer Marketing 7, no. 4 (1990): 25-31.
  2. 5. Debra, L. Stephens, Ronald Paul Hill, and Karyn Bergman. “Enhancing the Consumer-Product Relationship: Lessons from the QVC Home Shopping Channel.” Journal of Business Research 37, no. 3 (1996): 193-200.
  3. 7. Hoffman, D. L., Novak, T. P., and Chatterjee, P. “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer Mediated Communication 1, no. 3 (1995), 5.
  4. 11. Huang, Li-Shia. “The Effect of Premium Promotion Types on Consumers’ Perceived Values and Purchase Intentions.” Unpublished Master’s Thesis, National Taiwan University, 2002.
  5. 12. Inman, J. Jeffery, James S. Dyer, and Jianmin Jia. “A Generalized Utility Model of Disappointment and Regret Effects on Post-choice Valuation.” Marketing Science 16, no. 2 (1997): 97-111.
Times Cited (7) 〈TOP〉
  1. 曾姝俐(2006)。促銷方式、促銷情境對購買意願之影響-電視購物、網路購物/廣告代言人為干擾效果之探討。大同大學事業經營學系所學位論文。2006。1-142。
  2. 王文正(2006)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。大同大學事業經營學系所學位論文。2006。1-103。
  3. 張榮達(2007)。支付機制、心情對購買意願的影響- 網路購物、電視購物/產品涉入為干擾效果。大同大學事業經營學系所學位論文。2007。1-56。
  4. 柳美娟(2010)。促銷方式與促銷情境對消費者購買意願影響之探討 —以e-learning形式為干擾變數。大同大學事業經營學系所學位論文。2010。1-149。
  5. 陳欣蘭(2010)。壽險行銷通路中之電視購物通路。淡江大學保險學系保險經營碩士在職專班學位論文。2010。1-100。
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