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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 33 ) 〈TOP〉
  1. Baker, Stacey Menzel, Susan Schultz Kleine, and Mark Bennion. “What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment.” Journal of Marketing Education, Vol. 25, No. 1 (Apr. 2003): 79-89.
  2. Boyaci, Tamer and Guillermo Gallego. “Supply Chain Coordination in a Market with Customer Service Competition.” Production and Operations Management, Vol. 13, No. 1 (2004): 3-22.
  3. Boyce, Gordon. “Valuing Customers and Loyalty: the Rhetoric of Customer Focus versus the Reality of Alienation and Exclusion of (Devalued) Customers.” Critical Perspectives on Accounting, Vol. 11 (2000): 649-689.
  4. Burgess, Rachel. “Avoiding Supply Chain Management Failure: Lessons from Business Process Re-engineering.” International Journal of Logistics Management, Vol. 9, No. 1 (1998): 15-23.
  5. Byrd, Terry Anthony and Nancy W. Davidson. “Examining Possible Antecedents of IT Impact on the Supply Chain and Its Effect on Firm Performance.” Information & Management, Vol. 41 (2003): 243-255.
Times Cited (3) 〈TOP〉
  1. 黃祖瑞(2008)。汽車業零件物流管理資訊系統的研究以中華汽車為例。中原大學資訊管理研究所學位論文。2008。1-82。 
  2. 鄭瑞鈴(2007)。以綠色供應鏈觀點建立顧客滿意度衡量 -TFT產業為案例。中原大學工業工程研究所學位論文。2007。1-101。 
  3. 楊玫錦(2006)。供應鏈管理做法與關係品質對競爭優勢的影響。大同大學事業經營學系所學位論文。2006。1-108。
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