本研究主旨在探討產品運用隱喻轉化為造形創新設計的方式,利用現有產品的分析與聯想,將隱喻應用上的暗示、象徵及趣味性,以及如何將隱喻的意念加以模仿、轉化的設計手法。藉由市面上產品的分析與研究,並以問卷方式檢驗一般大眾對產品的認知程度,期獲取質化及量化的成果。 首先藉由樣本產品的研究了解隱喻生活產品在造形和創意發想應用的參考方向,以小組討論方式做應用手法的分類與編碼,之後藉由問卷方式獲取消費者對於喜愛的隱喻產品造形與發想的判斷認知要素,由此結論探討出隱喻在產品造形創新上的應用模式,期望能以隱喻設計手法的前提之下,有效的萃取出具創意的隱喻概念,轉化為心理感知的造形特徵,讓產品能夠更靈活、更具生命力。 本研究根據群集分析,探討出消費者在生活用品領域中對喜好產品的認知,藉由分析的結果,了解受歡迎產品的設計特質是使用複合式的造形手法,由此結論建立隱喻產品設計運用模式,而後依照模式創作實務的產品,進行設計模式的檢測與驗證,希望能帶給設計師從事產品設計的參考方向。
This research aims to explore the method transforming the products into modeling innovative design by metaphor and the design method using the analysis and connection of present products and imitating and transforming the implication, symbol and playfulness and ideas of metaphorical application. It examines the people’s recognition degree toward the products by product analysis and studies in the market and questionnaire to obtain qualitative and quantitative results. Through the study of sample products, we first study the criterion of metaphorical living products applied to modeling and creativity and classify and encode the techniques by group discussion. Subsequently, we obtain the judgment and recognition elements of customers’ metaphorical product modeling and idea favored by questionnaires and further explore the metaphorical application model on product modeling innovation to effectively extract the creative metaphorical ideas and transform them into psychological modeling characteristics by metaphorical design technique to make the products more flexible and lively. According to Cluster Analysis, this research explores the consumers’ recognition toward the products favored in daily supplies.Through analytical result, we realize that the design characteristic of popular products is to use compound modeling techniques. Based on above, we construct metaphorical product design model, have design model test and validation according to the products of model creation pratice and expect to suggest the direction for the designers to manage product design.