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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 122 ) 〈TOP〉
  1. 1. Adomavicius, G., & Tuzhilin, A. (2005). Toward the Next Generation of Recommender Systems: A Survey of the State-of-the-Art and Possible Extensions. IEEE Transactions on Knowledge and Data Engineering, 17(6), 734-749.
  2. 3. Ariely, D. (2008). Predictably irrational: The hidden forces that shape our decisions. New York: HarperCollins.
  3. 4. Bahn, S., Lee, C., Nam, C. S., & Yun, M. H. (2009). Incorporating affective customer needs for luxuriousness into product design attributes. Human Factors and Ergonomics in Manufacturing, 19(2), 105-127.
  4. 5. Barrena, R. & Sanchez, M. (2009). Using emotional benefits as a differentiation strategy in saturated markets. Psychology and Marketing, 26(11), 1002-1030.
  5. 6. Baxter, M. (1995). Product design: A practical guide to systematic methods of new product development. London: CRC Press.
Times Cited (4) 〈TOP〉
  1. 王長升(2012)。應用FMEA及QC Story手法降低品質失敗成本之研究-以”金屬沖壓廠J公司”為例。崑山科技大學企業管理研究所學位論文。2012。1-87。
  2. 吳羽姍(2015)。納入通勤時間考量之租屋資訊服務架構與研究。中興大學資訊管理學系所學位論文。2015。1-62。
  3. 錢冠廷(2015)。影響購買意願產品要素之研究-以自行車為例。樹德科技大學生活產品設計系碩士班學位論文。2015。1-96。
  4. 蔡宜庭(2017)。手工製模式與品牌真實性及產品設計構面之關係-以文創產品為例。淡江大學國際企業學系碩士班學位論文。2017。1-66。
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