促銷組合和價格資訊對消費者購買意願之影響

葉柏萱

18.207.132.226，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Management and Design > Department of Business Management
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

Search in Library

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

促銷組合和價格資訊對消費者購買意願之影響

THE EFFECT OF PROMOTIONAL BUNDLES AND PRICE INFORMATION ON CONSUMERS’ PURCHASE INTENTION

葉柏萱 , Masters　　Advisor：潘明全　　

繁體中文;英文

補充品；產品類型；時間；公司動機；購買意願； the supplementary product ； the type of product ； time ； firm’s motives ； purchase intention

Abstract │ Reference (64) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The research under the three experiments examined the consumers’ purchase intention for products bundled together in a promotion. Experiment 1 is a 3 (the supplementary product: nonfreebie vs. the freebie is price informed vs. the freebie is no price informed) *3 (the product: the mixed bundle vs. the focal product vs. the supplementary product) between-subjects design. Experiment 2 is a 3 (the supplementary product: nonfreebie vs. the freebie is price informed vs. the freebie is no price informed) *3 (the product: the focal product vs. the mixed bundle vs. the homogeneous bundle) between-subjects design. There are both nine cells. Experiment 3 is a 2 (the supplementary product: the freebie is price informed vs. the freebie is no price informed) *2 (the product: the focal product vs. the mixed bundle) *2 (time: constraints vs. no constraints) *2 (firm’s motives: salient vs. not salient) between-subjects design. There are sixteen cells to measure dependent variable － the consumers’ purchase intention.
    The result of this study indicates the focal product with the mixed bundle which one of the disparate products is the supplementary product as the freebie is price informed sales, the focal product when sold alone has higher purchase intention. The supplementary product as the freebie is price informed or no price informed, the consumers has lower purchase intention. The mixed bundle which one of the disparate products is the supplementary product as the freebie is no price informed, the consumers has higher purchasing intention. The homogeneous bundle with an identical product described as nonfreebie, the consumers has higher purchase intention. The judgment difficulty (the salience of the company’s motive for offering the freebie is price informed or no price informed and time pressure to make a judgment) moderated the effects of the freebie is price informed or no price informed free offer on the consumers’ purchase intention.

Reference ( 64 ) 〈TOP〉

Brown, F E., “Who Perceives Supermarket Prices Most Validly?”, Journal of Marketing Research, 8 (February), (1971): 110-113.
連結：
Baron, Reuben M., and David A. Kenney, “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual. Strategic, and Statistical Considerations”, Journal of Personality and Social Psychology, 31 (6), (1986): 1173-82.
連結：
Barrouillet, Pierre. Sophie Bernardin. Sophie Ponrat, Evie Vergauwe, and Valerie Canios, “Time and Cognitive Load in Working Memory”, Journal of E.xperimental P.sychology: Learning. Memory, and Cognition, 33 (3), (2007): 570-85.
連結：
Bettman, James R., Mary Frances Luce, and John W. Payne, “Constructive Consumer Choice Processes”, Journal of Consumer Research, 25 (December), (1998): 187-217.
連結：
Bobinski, George S., Dena Cox, and Anthony Cox, “Retail “Sale” Advertising, Perceived Retailer Credibility and Price Rationale”, Journal of Retailing, 72 (3), (1996): 291-306.
連結：

Times Cited (1) 〈TOP〉

吳杰修(2015)。應用羅吉特模式與基因演算法探討最佳價格促銷組合策略之研究－以網路流行服飾網站為例。臺中科技大學流通管理系碩士班學位論文。2015。1-83。

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：