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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 64 ) 〈TOP〉
  1. Brown, F E., “Who Perceives Supermarket Prices Most Validly?”, Journal of Marketing Research, 8 (February), (1971): 110-113.
  2. Baron, Reuben M., and David A. Kenney, “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual. Strategic, and Statistical Considerations”, Journal of Personality and Social Psychology, 31 (6), (1986): 1173-82.
  3. Barrouillet, Pierre. Sophie Bernardin. Sophie Ponrat, Evie Vergauwe, and Valerie Canios, “Time and Cognitive Load in Working Memory”, Journal of E.xperimental P.sychology: Learning. Memory, and Cognition, 33 (3), (2007): 570-85.
  4. Bettman, James R., Mary Frances Luce, and John W. Payne, “Constructive Consumer Choice Processes”, Journal of Consumer Research, 25 (December), (1998): 187-217.
  5. Bobinski, George S., Dena Cox, and Anthony Cox, “Retail “Sale” Advertising, Perceived Retailer Credibility and Price Rationale”, Journal of Retailing, 72 (3), (1996): 291-306.
Times Cited (1) 〈TOP〉
  1. 吳杰修(2015)。應用羅吉特模式與基因演算法探討最佳價格促銷組合策略之研究 - 以網路流行服飾網站為例。臺中科技大學流通管理系碩士班學位論文。2015。1-83。 
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