企業資源能力與價值創造對國際經營模式之影響─以嘉聯益公司為例

Business Resources and Value Created for International Business Model-In Case of Career Technology

蔡承佑(Tsai Chen-Yo)

指導教授 ： 胡哲生

亞洲大學/管理學院/國際企業學系碩士班/碩士(2004年)

摘要

本文以個案研究之方式，整理軟性電路板廠商與上下游企業間的業務互動模式。探討廠商的資源能力，分析產業鏈與該個案公司之互動關係，藉以對廠商提出建議。本研究主要有以下幾項命題討論：
1.產業價值網路內不同階層之合作成員，所重視之交易條件各自不同。
2.廠商資源或能力愈佳，顧客與之持續交易活動之意願愈高，關係愈佳。
3.在彼此信賴的前提下，廠商常透過與顧客的資訊分享，與顧客共同成長。
4.上下游廠商間交易價值標的，除經濟價值外，還包含社會性、資訊價值。
5.網路成員之資訊交流，建立在網路組織內部之社會性關係的基礎上。
6.由於能力的限制，一般軟板廠商的整合方向多傾向於水平擴大而較不考慮垂直整合的方式。
7.企業藉由提升自已的能力，擴大其對最終產品附加價值之貢獻，可增加客戶的依賴程度。
8.快速反應及地理因素的機動力，提高網路成員間進行交易活動時的效率。
9.廠商為因應產業的需求，而對組織架構進行扁平化或分化的調整。
由研究之結果可知，軟板業者之資源能力、價值創造，跟廠商與顧客的業務互動息息相關。業者必須不斷提升自身之資源能力，增加本身的貢獻，以提高企業對客戶之間的信賴程度，雙方以合作的方式進行業務活動，將可使業各廠商達成共同目標，創造產業的最佳利益。

關鍵字

軟板業 ； 資源能力 ； 價值創造 ； 國際經營模式

並列摘要

This study uses object research methods to generalize FPC (flexible printed circuit board) industrial’s trading activity of their business chain─regarding suppliers and customers. Try to discuss business’ resources and value created and find out the interaction relationship in membership of industrial chain. And make a suggestion to FPC business. This study haves the following topic:
1.Memberships of different position of industrial network make much of dissimilar trade conditions.
2.If resources and ability of business are better, than the pleasure of customers will increase.
3.In a condition of interdependence, business will uses information share methods to grow up with customers.
4.The value of industrial business activity is including economic value, social value, and info-value.
5.Information trade of network membership is base on social contact of inter-organization.
6.Because the ability limited, FPC business uses products increase to grow up.
7.Business will increase abilities to raise contribution in product added value and made dependence of customer grow up.
8.Maneuver will raise the trade efficiency of network memberships.
9.The table of organization in business will regulate for their requirement.
The result of this study showed us that the resources, ability and value-created are closely linked with trade activity. Business must increase abilities to raise contribution and made dependence of customer grow up. Cooperation can make the benefit of industrial better than competition.

並列關鍵字

Resources ； FPC ； Value Created ； International Business Model

參考文獻

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