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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 111 ) 〈TOP〉
  1. 王耀進(2006),高鐵乘客知覺之服務品質、滿意度與移轉障礙對其行為意向之影響,中華大學經營管理研究所碩士論文。
  2. 呂堂榮(2001),國道客運業服務品質、顧客滿意度與移轉障礙對消費者行為意向之影響,國立交通大學運輸科技與管理學系碩士論文。
  3. 洪嘉蓉(2004),服務品質、滿意度與忠誠度關係之研究─以中華電信公司ADSL 顧客為例,大葉大學資訊管理學系碩士論文。
  4. 陳美文(2004),圖書館服務品質對使用者滿意度與再使用意願之研究―以大葉大學為例,大葉大學資訊管理學系碩士班碩士論文。
  5. 葉宴伶(2005),消費者購買行為對顧客滿意度與顧客忠誠度之關連性研究-以冷凍調理食品產業為例,中原大學國際貿易學系碩士論文。
Times Cited (1) 〈TOP〉
  1. 卜已軒(2011)。旅行社Facebook使用者對其消費行為影響模式之研究。高雄餐旅大學旅遊管理研究所學位論文。2011。1-96。 
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