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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 33 ) 〈TOP〉
  1. 呂學進(2001)。涉入程度、購買動機與品牌權益關係之研究-以FCB模型為產品分類之實證。未出版碩士論文,中原大學,桃園縣。
  2. 劉怡秀、潘偉華、鍾志強(2005)。運動健身俱樂部之運動指導員休閒參與、職場生涯發展與工作倦怠之研究。大專體育學刊,7 (2),11-24。
  3. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34 (4), 347-356.
  4. Blackwell, R. D., Paul W. M., & James F. E. (2006). “Observations: building brand equity by managing the brand’s relationship,” Journal of Advertising Research, 32 (3), 79-83.
  5. Brakus, J. J., Schmitt B. H., & Zarantonello L. (2009). Brand experience: what is it? how is it measured? does it affect loyalty? Journal of Marketing , 73 (1), 52–68.
Times Cited (1) 〈TOP〉
  1. 王居文(2015)。汽車旅館的品牌經驗—美麗的故事。臺北大學企業管理學系碩士在職專班學位論文。2015。1-68。
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