Since Chinese-speaking horror film has provoked a fashionable current starting with ”Mr. Vampire” series 1985, a semiotic turn emerged from original folklore esoteric elements of the China tradition to exquisitely invented new cultural reality. This turn challenges the cultural experience of the audiences. Beginning year 2000, horror film such as ”The Eye” has turned into not as fear-provoking as traditional style like ”Mr. Vampire” anymore, but more constituents of anxiety regarding the new age. From the style, we can extricate some innovation tracks of discourse, and thus to gaze the process of semiotic metamorphosis of viewers themselves.