運動賽會經濟影響之評估模式

The Model of Economic Impact Study on Sporting Events

葉公鼎(Kong-ting Yeh)

《體育學報》 23期 (1997/09) Pp. 73-84

https://doi.org/10.6222/pej.0023.199709.3107

摘要

由於科技之日益發達，使人際溝通距離縮短並提昇國際交流的效率，許多大型運動賽會因而更引人注目，然而亦相對提高其營運成本。許多賽會主辦單位在籌辦活動之際亦想了解這些活動為其帶來之經濟利益，因而使經濟影響(economic impact)評估方法日益受到賽會主辦單位之重視。
本文作者以經濟影響評估之理論為基礎，以内容分析之研究方法探討運動賽會有關之各類研究報告，藉以推衍出一個12步驟之運動賽會經濟影響之評估模式，分別為：㈠選擇賽會項目；㈡界定影響時間；㈢界定影響地區；㈣建立評估架構；㈤設計資料蒐集策略；㈥研擬資料蒐集工具；㈦選定樣本；㈧選定欲調查的項目；㈨決定乘數；㈩調查影響結果；(十一)決定流失率；(一二)計算實際經濟影響值。

關鍵字

運動賽會 ； 經濟影響

並列摘要

Because of the development of new technology, the pace of interaction among people and nations are improved. There fore, more and more people pay attention to the big international sporting events. However, the costs of hosting big event increase day by day. It is necessary for the organizers to understand the benefits that the event can bring to the hosting areas. Under this circumstance, the economic impact analysis method becomes important. The researcher of this study tried to adopted the economic impact theory and content analysis method to review the sporting event economic impact studies, finally, a 12-step sporting event economic impact analysis model was developed, including: 1. Event selection, 2. Impact duration definition, 3. Impact region definition, 4. Evaluation framework establishment, 5. Data collection design, 6. Datacollection strategy development, 7. Subject selection, 8. Investigating items selection, 9. Multiplier selection, 10. Impact investigation, 11. Leakage finding, 12. Real impactcalculation.

並列關鍵字

sporting Event ； Economic Impact