從美學經濟觀點探討時尚產業服裝設計之產品魅力與顧客價值

Exploring the Product Attractiveness and Consuming Value of Fashion Design Industry Base on the Viewpoint of Aesthetic Economic

林家旭(C. H. Lin)

《華岡紡織期刊》 15卷4期 (2008/12) Pp. 372-382

https://doi.org/10.29984/JHGT.200812.0006

摘要

設計師除了為人們製造適用的產品之外，最大的意義就在於美感價值的創造。設計者運用某些特定的流行元素變化，作為一種傳達設計理念的符號語言，引發使用者過去的經驗與意義，以創造各種不同的流行風格。本研究從美學經濟觀點探討時尚產業服裝設計之產品魅力與顧客價值。文中除了探討設計魅力、愉悅性產品屬性之外，同時也針對當代服裝設計的顧客價值加以探討。研究過程發現：美學經濟的愉悅性服裝設計，就是創造服裝的體驗價值；而當代時尚產業服裝的設計魅力與顧客價值包括：符號化的時尚設計語彙、擬像化的服裝行為場景、人文化的消費價值。

關鍵字

產品魅力 ； 顧客價值 ； 愉悅性服裝設計 ； 服裝行為場景

並列摘要

Besides producing a product, to create the aesthetic value of product is the most meaningful thing for product designer. The product designer uses variety fashion design elements as a language or symbol to speak his design concept, which can touch off the users' past experience arid meaning, and to create mixture fashion design style. The purpose of this study, based on the viewpoint of aesthetic economic, is exploring the industry. This article described the product attractiveness and pleasure product feature. In addition, it also described the contemporary consuming value more detail. This study found the pleasure fashion design is to create the fashion experiencing value in aesthetic economic system. The product attractiveness and consuming value, in contemporary fashion design industry, include the fashion deign vocabulary of symbolization, fashion behavior scenario of simulation and consuming value of humanity.

並列關鍵字

Product Attractiveness ； Consuming Value ； Pleasure Fashion Design ； Fashion Behavior Scenario