Due to change in policy and social structure and advancement in technology, media diversity allows more alternatives for consumers. When advertisers try to achieve marketing purposes by means of advertisements, media mix plays a critical role when professional advertising agents are hired to write a media project. This study is an attempt to indicate how audiences of different generations form their preferences within limited time in this highly diversified media environment. This study uses the 2005 Eastern Integrated Consumer Profile (E-ICP) and analyzes three generations between 13 to 64 years of age-Y Generation: 13-29; X Generation: 30-49; M Generation: 50-64-as the base for secondary data analysis for their media use. This study aims to provide trend forecast for business owners or media planners t by guiding their attention to the differences from common public marketing strategies when considering media content options.