John M. Keller (1987a, 1987b) of Florida State University developed an ARCS model that enhances learning motivation on education. ARCS identifies four essential strategy components for designing motivating instruction: Attention Strategies, Relevance Strategies, Confidence Strategies and Satisfaction Strategies. In view of the symptom of low motivation on learning English which exists from elementary schools to universities in Taiwan, it is necessary to apply instructional strategies on motivation. The purpose of this study is to review related literature and to suggest some strategies for stimulating the motivation based upon Keller's ARCS model. This study will briefly describe the components of ARCS model, and will outline some of the ways in which ARCS model may be applied to instructional design in English classroom.