並列摘要
In the recent years, Taiwan hypermarkets have experienced marked growth and development, with many of these hypermarkets laying special emphasis on the development of service quality and customer satisfaction in order to afford the long term tapping of sales profit. The purpose of this paper is to examine the hypermarkets service quality and its implication on customer satisfaction. A total of 800 questionnaires were distributed for hypermarkets customers and 710 were returned. After deducting 63 incomplete and those out by non-target personnel, a total of 647 valid questionnaires were received. The finding found that the relationship between hypermarket service quality and customer satisfaction significant. The results show that the higher level of hypermarkets service quality significantly impacts to customer satisfaction and consequently leads to repurchase and a lower intention to leave the relationship with hypermarkets. Theoretical and practical suggestions are also provided to the hypermarkets.
被引用紀錄
延伸閱讀
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