本文主要目的在:協助攤商老闆制定符合低成本、高效果的行銷手法,來符合消費者的需求。我們透過消費者的問卷調查及現場勘查,了解台南花園觀光夜市消費者的性別、年齡層、與喜好,了解不同生活型態消費者到訪台南花園觀光夜市體驗後之滿意度,擷取有用資訊,然後做出建議。
The main purpose of this article is to develop in line with low cost and high effectiveness for night market stand owners to meet consumer demand. Through our consumer survey and fieldwork the data of Tainan Garden Night Market consumer's gender, age, and preferences as well as the different lifestyle consumer satisfaction after visiting were firstly collected. Then we retrieved useful information and finally we make recommendations.