The coexistence of cities and nature has become a critical issue in the quest for sustainable development. Traditionally, cities have placed great pressure on the natural environment and often tend to destroy it. However, the concept of ecosystem services and related studies have revealed that urban residents cannot enjoy a high quality of life without these services. Visualization and mainstreaming are important for ecosystem conservation. We highlight the problems in implementing such visualization and mainstreaming, especially in urban areas, and conducted empirical research. This study points out that there are ecosystem services and disservices in which urban residents have diverse preferences for biodiversity, and that an optimal mix, rather than a uniform conservation policy, should be considered for their management. Regarding policy implications, the conservation targets at COP15 in 2022 and the availability of ecosystem service accounts promoted mainly by the United Nations were examined.