Facing the fierce competition in the business environment, the Internet community does raise the variety of high convenience and interactive new media. Whether authors, publishers, online bookstore, and the emerging digital industry - eBook platform, every participant puts a lot of marketing resources that tries to capture the reader's attention via valuable content marketing, with search, social, mobile and other technologies. This study mainly focused on the readership of the eBook platform in order to understand the impact of e-book readers to buy marketing factors. After the analysis, we found out that readers are affected by the valuable content and marketing activities as well as decision of purchasing the books. It means the meaningful marketing strategies will increase the attention and concern of readers and even stimulus the positive book sales.