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從日本卡通覃思台灣卡通內容的演變
From the Taiwan Cartoon Evolution of Japanese Reflection
摘要
民國60年初期，日本卡通正式進入台灣，藉由扣人心弦的劇情內容，加上重新改編的中文片頭歌曲，與幕後專業配音所詮釋出的活潑生動對白，透過電視屏幕傳送後，立即掀起了一股熱潮。影片中所刻畫的純良人物特質與勵志感人的故事情節，同時為教育帶來珍貴的附加價值，而更使影片錦上添花。隨著科技發展日新月異，影音媒體的隨之汰舊換新，日本也改變過去長久以來卡通的製作模式，以朝向拓寬市場年齡層並擴大版圖的發展方向，重新製作故事內容簡短但卻更能贏得廣泛族群所青睞的作品為策略目標。這類卡通不僅具有濃厚的商業色彩，相較過去，更是南轅北轍的故事內容，不但能強烈刺激到人類視覺感官神經，情節更相當趨近於社會現況，這些類型包括：社會刑案、靈異鬼魅以及血腥暴力等型態。在今日電視業者由於僅考量自身商業利益，加上政府目前所規範電視分級制度並未健全，而逐漸造就今日孩童價值觀念上的偏差。從日本卡通最初接觸台灣電視市場至今約四十年，期間內容也已歷經三段時期的轉變，本文將探討卡通轉變三段時期中的實際發展狀況，再比較今昔的內容差異，並分析政府數據資料目前統計結果，以提供未來內容傳播與兒童教育在卡通素材慎選時之參考。
並列摘要
AD 1971, the Japanese cartoon into Taiwan, by the interesting story with the adaptation of the Chinese Theme Song, and behind interpretation of lively dialogue by the professional voice, Immediately unfold a vigorous mass campaign for it, transmitted through the TV screen. The film depicts the juggernaut character traits and inspirational and moving story, bring precious added value of education, more the film cherry on the cake. As scientific and technological progress, Japan has changed in the past produced cartoon model before, and expanding the age of market, to re-create story short but wide range of ethnic groups to win more the popular works of strategic objectives. These cartoons not only has strong commercial color, compared to the past, but has nothing in the story, not only can strongly stimulate the human visual sensory nerves, rather closer to plot a more social situation, types include: Social criminal cases and the supernatural forces of evil and bloody violence other types. Because today's television industry is only considering its own commercial interests, coupled with Government's current system of television ratings did not improve the standard has gradually created today's children deviation values.From the initial contact with the Japanese cartoon TV market in Taiwan, has been about forty years, during the content has even been three periods of historical change, this will change in three periods of cartoons in the actual development, and then compares past and present content on the differences and analysis of government data statistics, to provide content distribution and the future education of children in the cartoon carefully choose the time of reference materials.
參考文獻
延伸閱讀
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