「台客風」的設計研究－以「台客搖滾嘉年華」活動視覺規劃為例

台客文化隨著台灣主體意識的提高成為台灣重要，也極具影響力的次文化之一，台客精神在設計領域如何呈現、其特色為何？極少被關注。「台客搖滾嘉年華」是近年台客文化最大型、最具影響力的活動，其活動之視覺規劃是近年來台客文化在視覺設計領域最完整的展現，是探討「台客風」設計最具代表性的作品，最值得作為探討對象。本研究透過比較分析法和輔以歷史研究法經過整理研究，可歸納出以下結論︰1、多種不同風格文化符號結合，顯示台灣多元文化特色。2、復古中找新意，賦予「台客」內涵新定義。3、通俗文字表達自我，展現「台客」精神。4、「俗」晉升為潮流，新品味成為設計新課題。過去許多人認為俗就是跟不上潮流，但隨著「台客」文化的潮流興起，那些以前被認為不入流的事物、觀念，一下子躍升為主流，「台客」逐漸創造出屬於自己的品味主張，極具「台灣味」的台客風格設計表現也應運而生，逐漸成長茁壯，儼然成為最具台灣特色的設計風格之一。

關鍵字

台客；台客風；台客搖滾嘉年華；視覺設計

並列摘要

As Taiwan subject consciousness enhances, Taike (T.K.) culture becomes one of the important and influential subcultures in Taiwan. However, regarding how to display Taike (T.K.) spirit in the domain of design and what are its features, people pay little attention to these aspects. The ”T.K. Rock Carnival” is the grandest and most influential activity of Taike (T.K.) culture during recent years. The visual planning of such an activity is the most complete demonstration of Taike (T.K.) culture in the domain of visual design during recent years. It is the most representative work for exploring ”Taike Style” design, the subject most worthy to be explored.Through arrangements and researches, the conclusions are induced as follows: 1.Various kinds of cultural symbols with different styles are combined, which shows Taiwan’s multicultural features. 2. New meanings are pursued from the restoration of ancient fashion, endowing the content of ”Taike (T.K.)” with new definition. 3. People show their ego through vulgar terms, to display the ”Taike (T.K.)” spirit. 4. ”Vulgar” advances on the trend. A new design topic based on new taste is created. In the past, people consider that ”vulgar” is equal to ”out of fashion”. However, as the trend of ”Taike (T.K.)” culture rises, the things and concepts we used to deem as unfashionable have leapt to be the mainstream all of a sudden. ”Taike (T.K.)” gradually creates its own taste and position. The manifestation of Taike Style designs encompassing great ”Taiwan Taste” is also produced accordingly, growing sturdily day by day. It seems to be one of the design styles encompassing Taiwan features most.