素食餐廳經營關鍵成功因素之研究－以羽儂素食餐廳為例

Study of Key Success Factors of Vegetarian Restaurants - A Case Study on YuNong Vegetarian Restaurant

李貞儀(Li, Chen-Yi) ； 呂銀益(Lu,Ying-Yi)

《運動健康休閒學報》 11期 (2020/07) Pp. 44-61

摘要

「素食」文化漸漸被大眾所重視，素食產業也蓬勃發展。本研究欲探討個案素食餐廳業者的起源、創業歷程、經營策略和營運現況，並分析及探討羽儂素食餐廳業者經營之關鍵成功因素。依文獻探討，整理出餐飲業之經營關鍵成功因素，包括地址選擇與環境設備、人力資源管理、產品品質與特色、企業知名度與行銷、顧客需求與服務品質、財務管理，以此深度訪談羽儂素食餐廳業者，進行個案研究，進而分析其關鍵成功因素並歸納，以作為未來素食餐廳業者之經營參考。本研究結論如下：一、羽儂素食餐廳的經營關鍵成功因素是敏銳的觀察力、學習力、承受力與耐力、執行力與初心與熱情；二、業者較重視「經營者態度」；三、環境裝潢上要考量素食客人的喜好；員工管理上，老闆自己需要掌握工作內容與細節；四、著重發展餐廳的特色；對於食材要注重新鮮、少加工製品，料理與口味多樣、多變化。五、重視與分析各年齡層客人的需求；建立口碑；在品質顧好的前提下，開源節流。

關鍵字

素食 ； 素食餐廳 ； 關鍵成功因素

並列摘要

The ＂vegetarian＂ culture is gradually valued by the public, and the vegetarian industry is also booming. The purpose of this study is to explore the origin, entrepreneurial history, business strategy, and operating status of individual vegetarian restaurant operators, as well as analyze and discuss the key success factors for the operation of Hanon vegetarian restaurant operators. According to the literature, we sorted out the key success factors of the restaurant industry, including address selection and environmental equipment, human resource management, product quality and characteristics, corporate visibility and marketing, customer needs and service quality, and financial management, to interview Hannon in-depth Vegetarian restaurant operators conduct case studies to analyze and summarize their key success factors to serve as a reference for future vegetarian restaurant operators. The conclusions of this study are as follows: 1. The key success factors for the operation of Hanon Vegetarian Restaurant are keen observation, learning ability, endurance and endurance, execution and original intention and enthusiasm; 2. The industry pays more attention to ＂operator attitude＂; 3. In the environment and decoration, we should consider the preferences of vegetarian guests; in the management of employees, the boss himself needs to master the work content and details; fourth, focus on developing the characteristics of the restaurant; for the ingredients, we must pay attention to fresh, less processed products, and the cuisine and tastes are diverse and varied. Fifth, pay attention to and analyze the needs of guests of all ages; establish word of mouth; under the premise of good quality, open-source and reduce expenditure.

並列關鍵字

vegetarian food ； vegetarian restaurant ； key success factors