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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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ACI:

Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Abstract

Abstract

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Chinese/English Abstract :

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Times Cited :

行銷科學學報
5-year impact factor (Impact Factor)
0.171
2018 Year
  •     Subject
  •     Ranking
    Education 95
    Management 26

Please go to Academic Citation Index to view complete annual metrics of journals.

1816-6601, Semiannual Periodical,Regular Release

Index Collection: : ACI

Title Changes List
  • 行銷科學學報

    2005 / 04 - 2021 / 04(Regular Release)

Basic Information

Language : Traditional Chinese

Available From: : 1 卷 1 期

Social Sciences> Economics

Social Sciences> Management

Publisher

台灣行銷科學學會

Taiwan

台灣行銷科學學會 Publishing 』

17卷1期
Total1Pages
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1

影響新搜尋品於全球市場銷售擴散之因素探討:不確定性趨避文化之調節效果

林郁翔(Yu-Hsiang Lin)李杰恩(Jie-En Li)

搜尋品產品擴散網路評論質網路評論字數search goodsproduct diffusiononline reviews valenceonline review length

10.3966/181666012021041701001 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

2

影響大學生口碑行為的因素之研究

顏永森(Yung-Shen Yen)

口碑意願大學聲譽師生關係教學品質Word-of-mouth intentionUniversity reputationTeacher-student relationshipTeaching quality

10.3966/181666012021041701002 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

3

A、B型人格特質與網路口碑之影響

周建亨(Chein-Heng Chou)李家慧(Chia-Hui Lee)

A、B型人格特質口碑傳播A and B personality traitsword-of-mouth

10.3966/181666012021041701003 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

4

網紅與粉絲關係品質、信任轉移與自我監控對品牌推薦影響之研究

陳婉綾(Wan-Ling Chen)郭宗賢(Tsung-Hsien Kuo)田寒光(Han-Kuang Tien)

關係品質信任轉移品牌態度自我監控relationship qualitytrust transferbrand attitudeself-monitoring

10.3966/181666012021041701004 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

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17卷1期
Total 1 Pages
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