台灣青年旅遊之經濟效益評量

Estimating Economic Effects of Youth Travel in Taiwan

溫蓓章(Pei-Chang Wen) ； 王淑美(Shu-Mei Wang)

《休閒與遊憩研究》 3卷2期 (2009/11) Pp. 69-99

https://doi.org/10.6157/2009.3(2).3

摘要

2007年聯合國國際旅遊組織與世界青年學生教育旅遊聯盟簽訂合作協議，宣示青年旅遊的價值受到國際組織的重視。以澳洲爲例，2006年之青年旅者佔外國人觀光人數30%，經濟貢獻約57億澳幣／年。然對青年旅遊經濟力的相關研究卻付之闕如。因此，本文利用產業關聯分析方法及2006年的調查資料，推估我國青年旅遊之經濟效益，結果發現青年旅遊消費金額達280億元，對國內生產毛額貢獻458億元，受惠產業除傳統認定之餐飲服務業、旅館服務業及旅遊服務業，更擴及至加工食品業、教育服務及不動產服務等行業。相關主管單位可積極思考如何結合青年旅遊，擴張價值鏈，以促進國內經濟之發展。

關鍵字

青年旅遊 ； 經濟效益 ； 產業關聯分析

並列摘要

The youth travel has been recently recognized as an important segment of international tourism. In Australia, the first country to promote backpacking as an unique niche market, it counts for 30% of inbound visitors and yearly contributes 5,700 million Australian dollars to national foreign exchange gains. Correspondingly, the National Youth Commission (NYC) has been aggressively promoting Taiwan as the tour destination for international youth and students. However, the economic effects of youth travel in Taiwan have not yet been investigated. This study tries to provide greater understandings of which and how the sectors being affected by youth travel in Taiwan. To support an estimation employing ”Input and Output Relations in the Economic System”, the authors employ interviews and questionnaire to gather filed data about: 1) youth travelers' activities participation as well expenditures; 2) business operations of their serving sectors. Based on authors' calculations, youth travel expenditure is estimated to be 28,067 million NTD which leads to 45,819 million NTD of domestic production value. The most benefited sectors are identified as the food and beverage services, accommodation services and food manufacturing. It concludes that international youth expenditure is more likely to benefit different sectors other than international tourists, given that travelers in this market segment are more inclined to travel off the beaten track and, therefore, to spend in non-tourist areas.

並列關鍵字

the youth travel ； economic effects ； input and output relations in the economic system

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