The purpose of this research is empirically analyzing internet shopping impacts on internet shopper's trip generation in Northern Taiwan Region. Five hundreds internet shoppers were used as sample and investigated by questionnaire survey. This study employed linear regression, and negative binomial regression, to examine travel kilometers, and personal trips, respectively. The empirical evidences present that internet shopping affects shopping trip generation, increases non-shopping trips and increases total travel kilometers. The above impacts are significantly different between urban and rural areas. Based on the empirical findings, this paper draws up recommendations on the strategies of urban development and e-commerce for reducing trip generation and travel distance.