Kuang Ta Hsiang is a traditional food manufacturer which was established over eighty years ago in Taiwan. However, changing consumer habits require Kuang Ta Hsiang to do some enterprise transformation. Therefore, this paper will discuss changing consumption patterns in processed food in Taiwan, as well as how the traditional food industry should adapt and adjust to these patterns. By questionnaires and sampling methods, we will establish Kuang Ta Hsiang’s current corporate positioning, and understand its corporate and product image in the minds of consumers. After that, in order to improve market access, we will develop a transition strategy.