網路正、負面資訊對組織吸引力影響之探討

The Influence of Web-Based Information in Organizational Attraction

陳靜諮(Ching-Tzu Chen)

指導教授 ： 陳建丞 副教授

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2010年)

https://doi.org/10.6841/NTUT.2010.00296

摘要

在員工早期階段的招募方面，對於如何吸引求職者的目光是許多企業所關注的議題，且過去許多研究也指出組織相關的資訊確實會影響求職者對其組織的評價與吸引程度。本研究主要以網路為基礎，探討求職者在網路上搜尋組織相關的正、負面資訊與組織吸引力之間的關係，且兩者之間的關係是否會受到不同資訊管道或是資訊內容的影響。採用實驗室實驗法，共設計16種不同資訊情境，並以求職者為主要的研究對象。研究結果部份支持本研究假說，結果證實正面資訊與組織吸引力呈正向的關係，且透過政府網站所獲得之可信度與組織吸引程度是最高的，其次為公司網站，最後才是電子公佈欄(BBS)管道資訊；另ㄧ結果也證實負面資訊與組織吸引力確實為負向關係。

關鍵字

正負面資訊 ； 組織吸引力 ； 工具性屬性 ； 象徵性屬性

並列摘要

For most of company, how to catch the job seeker' attention on the first phase of recruitment is important. Past research has pointed out that organization-related information could be determinants of organizational attraction in job seekers. This study examined the effects of web-based organizational information on organizational attraction by 16 experimental with web-based information design. And this study also investigated the moderating roles of information sources and information attributes between positive and negative information and organizational attraction. Results from job seekers partially supported our hypotheses. The results indicated that positive and negative information was significant related to organizational attraction. Furthermore, the positive information by government's web most strongly influenced the job seekers' feeling of organizational attraction, with company' web having the next strongest influence.

並列關鍵字

Positive-Negative Information ； Organizational Attraction ； Instrumental Attribute ； Symbolic Attribute

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