台灣地區資料備份與儲存軟體之市場分析

Market Analysis for Information Backup and Storage Industry in Taiwan

楊淳翔(Chwen-Shyang Yang)

指導教授 ： 王秉鈞

元智大學/資訊學院/資訊管理學系/碩士(2008年)

摘要

近年資訊化日益普及，企業營運仰賴資訊系統的程度與日俱增，因此使得資料備份及儲存軟體市場日益蓬勃。其市場2006年全球總營收已經接近90億美金，且呈現逐年上揚的趨勢。當其他套裝軟體，例如進銷存，客戶關係管理軟體逐漸呈現疲軟之時。資料備份及儲存軟體正方興未艾，並持續拓展其市場，且不斷改進調整其產品功能與應用方向。此時，資料備份及儲存軟體業者如何能掌握消費者對於備份與儲存管理的真正需求，是決定其產品與企業未來是否能繼續生存的重要因素。
本研究以問卷調查方式，蒐集802份樣本，透過初級資料的整理並結合其他次級資料，試圖描繪出台灣地區資料備份與儲存軟體市場之現況與未來發展，並且分析基於產業型態與企業規模之不同，對於資料備份與儲存軟體需求之異同。以期勾勒出資料備份及儲存軟體業者之產品願景。

關鍵字

市場分析 ； 卡方檢定 ； 備份軟體 ； 消費者行為 ； 儲存管理

並列摘要

In recent years, many enterprises have transformed their data collection from the old fashioned separate words and excel formats to today’s relational database formats. The dependency on properly maintained and backupped information systems has become the first priority for many enterprises. In year 2006, total revenue for companies that specialize in backup and maintenance of database system has grown to near US$ 9 Billion, whereas the traditional enterprise software such as ERP system, CRM, or Supply Chain Management had already passed the peak of its life cycle. However, for the enterprise storage software, the trend is just the opposite. This is the beginning of a new market which grows as enterprises accumulate more and more data after years of operation. Meanwhile, the software and service for the enterprise storage software will need more improvements due to the unique requirements and features needed to accommodate potential customers.
For software companies in this data backup and storage field, one important question is to determine the need of the end customers, and then configures out a product and service that can fulfill that specific requirements for many enterprises that are already facing data storage problems.
This thesis used on questionnaire method, with 802 samples gathered combined with secondary data, tried to predict and identify Taiwan’s current and future storage software’s market. Furthermore, the analysis is based on different industries and enterprises in order to draw out possible future trend of the software to provide software companies a predictable road map.

並列關鍵字

Market Analysis ； Backup Software ； Storage Management ； Consumer Behavior ； Chi Square Distribution

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