隨著民主政治成熟、資產階級興起,藝術從貴族私有、少數菁英欣賞,逐漸轉為大眾社會所共有、共享的資產。在公部門財政吃緊,經費補助有限的情況下,民間的捐資,特別是企業贊助,已成為經營藝術組織重要的經費來源。從過去資金贊助、場地與人力的提供,到現在,藝企的關係逐漸打破單向授予,加入了更多使雙方互利的創意作法,不僅讓藝術更貼近社會大眾,同時也活絡了企業本體,甚至寫下新的藝術創作形式。 在企業贊助藝術活動模式中,英國藝術與企業協會推動的「新伙伴」計畫,是以藝企雙贏為目標,提示了新的觀念與作法。本論文將整理、分析企業贊助藝術活動之合作模式的發展,以及「新伙伴」計畫的意義及案例分析,為台灣執行藝企合作上的參考。
Accompanied with maturation of democratic politics and emergence of bourgeoisie, art gradually transforms its role from aristocratic privilege to common property. Nowadays, private donation, especially corporate support, has become a very important fund resource for art organizations. In the past, corporations offer funding, space, and manpower mostly. At present, the one-way relationship between corporations and art organizations is changed. Mutually beneficial relationship is the main concern of today. It not only makes art closer to the public, but also vitalizes the corporations, even stimulates innovative art forms. The “new partner’ plan, impelled by “Art and Business” in England, focuses on the win-win between corporations and art organizations, and promotes new concept and methods. By observing the different modes of art-business cooperation, examining the meaning of “new partner” plan and analyzing the cases, this thesis endeavors to offer a reference for Taiwan’s art-business corporation.