國中生綠色消費行為及其相關因素之研究─以雲林縣某國中為例

A Study on the Behavior of Green Consumption and Its Related Factors for Junior High Students of One School in Yunlin County

楊雅倫(Ya-Lun Yang)

指導教授 ： 葉國樑 ； 曾治乾

國立臺灣師範大學/教育學院/健康促進與衛生教育學系在職進修碩士班/碩士(2012年)

摘要

本研究目的在瞭解國中生之綠色消費知識、綠色消費態度、綠色消費自我效能與綠色消費行為的情形，並探討學生之社會人口學變項、綠色消費知識、綠色消費態度、綠色消費自我效能與綠色消費行為的關係。
研究對象為雲林縣某國中100學年度七、八、九年級學生，採分層隨機抽樣方式，每個年級各抽取4班，共獲得有效樣本356人，以自填式結構問卷為研究工具。本研究主要結果如下：
一、研究對象的綠色消費知識、態度、自我效能與綠色消費行為多具有正向的表現，且彼此呈現顯著正相關，其中綠色消費自我效能與綠色消費行為的關係最密切。
二、研究對象的綠色消費自我效能愈高、綠色消費態度愈正向、綠色消費知識程度愈高、家庭環保程度愈佳、家庭社經地位愈高者以及接觸環保資訊的經驗愈多者，則其綠色消費行為表現愈佳。
三、研究對象的綠色消費行為不會因性別、每週去夜市消費的頻率、家人是否有吃檳榔的習慣的不同而有所差異。
四、「綠色消費自我效能」、「家庭社經地位」及「綠色消費態度」可解釋綠色消費行為之變異量達61％。其中「綠色消費自我效能」最能有效預測綠色消費行為。

關鍵字

綠色消費行為 ； 綠色消費自我效能 ； 綠色消費態度 ； 國中生

並列摘要

The purposes of this study were to understand the knowledge, attitude, self-efficacy, and behavior of green consumption of junior high students in Yunlin County and to discuss the correlations among these factors. The subjects of this study were 7th, 8th, and 9th grade students in a junior high school in Yunlin County. Four classes in each grade were randomly selected from the junior high school. Each student was asked to complete a structured questionnaire. A total 356 questionnaires were collected. The main results of this study were as follows:

1. Most subjects of the study showed positive the knowledge, the attitude, the self-efficacy, and the behavior of green consumption, as well as positive correlations toward the behavior of green consumption, respectively. Among the knowledge, the attitude, and the self-efficacy, self-efficacy toward the behavior of green consumption showed more close correlation.

2. The subjects with higher self-efficacy, knowledge and more positive attitude toward green consumption, with higher level of following environmental protection policy in the family, higher family socio-economic status and more experiences of environmental protection information performed significantly better on the behavior of green consumption.

3. There were no differences in the behavior of green consumption due to different gender, the frequency of going to night market every week, or the habit of eating betel nuts in family members.

4. The self-efficacy, the attitude of green consumption, and the family socio-economic status could significantly explain 61% of the variances of the behavior of green consumption, and the self-efficacy was the main predictor toward the behavior of green consumption.

並列關鍵字

behavior of green consumption ； self-efficacy of green consumption ； attitude of green consumption ； junior high students

參考文獻

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