This research is to investigate the effect of customer orientation strategy on customer integration based on the information industry manufacturers. According to literature review, this research construct the hypotheses regarding one to one relation between the dimensions of customer orientation strategy and customer integration capability. In addition, customer orientation strategy is comprised of customer need orientation, customer royalty improvement orientation, R &D specificity, and process specificity. Also, customer integration includes the dimensions of information sharing, customer participating NPD, customer participating process decisions, and process synchronization. Our findings could serve as guide lines for firms in developing their customer orientation strategy. Specifically, firms should invest resources and time to development a set of customer integration capability to fit into their customer orientation strategy.