傳統蝴蝶紋飾應用於現代時尚創新設計之研究

傳統紋飾是一個民族文化藝術的根源所在，能充分表現出其民族文化的特色和傳統工藝技術；其中傳統蝴蝶紋飾經歷千百年的演化，已蛻變成具有多元化發展特色的蝴蝶藝術文化，從生活工藝到文學、戲劇、電影、時尚品牌等，皆處處出現美麗蝴蝶的翩翩蹤跡，不僅種類多彩豐富，且富有獨特的各個民族特色與內涵。在50、60年代的台灣，曾因蝴蝶加工產業的發達而舉世聞名，被稱作「蝴蝶王國」的美譽；近幾年來隨著生態保育觀念的重視，嚴禁棲息地遭受到人為開發，台灣大力推廣舉辦蝴蝶相關的生態教育、觀光蝴蝶季、文化創意以及每年清明時期實施的「國道讓蝶道」等，共同喚醒人們對寶島蝴蝶的尊重，創造友善環境，重新開創的「蝴蝶王國」的新契機。所以蝴蝶紋飾的創新設計，自然是其中重要的一環。本研究以深入探究傳統蝴蝶紋飾為主軸，先瞭解紋飾的形成原因，再延伸蝴蝶紋飾在文化價值與藝術美學之影響，並且將其應用於現代時尚創新設計，詮釋出具「時尚」與「前衛」的新觀念，進而創造高附加價值之相關時潮商品。本研究論文中，特別論述世界各國蝴蝶紋飾之文化意涵，發現戀花的蝴蝶在多數國家中常用來比喻愛情和美滿幸福，並密切地將蝴蝶紋飾融合於日常生活的多元設計中；另外，在研究中，亦以中國清末民初和西方新藝術時期，作東西方蝴蝶紋飾的分析比較。從衣食住行育樂的例子中，研究發現此時期的蝴蝶紋飾，東西方色彩皆華麗豐富、線條靈動，並且使用多元素材結合創作；此外本研究，也從現今時尚品牌和生活實例，作為成功的蝴蝶紋飾應用案例，如ANNA SUI、趙心綺、胡安娜、Sergio Rossi、法藍瓷、台灣桃園國際機場…等，以蝴蝶紋飾融合多元創新設計，讓蝴蝶美麗的身影在人們心中留下「蝶蝶不休」的深刻印象。期能運用蒐集整理之相關文獻，經由研究分析，將象徵祥瑞討喜與美麗浪漫的傳統蝴蝶紋飾，推陳出新轉化成「導引時尚，邁向前衛」的新時尚創意設計。

關鍵字

蝴蝶紋飾、傳統紋飾、時尚創新設計

並列摘要

Traditional pattern is the roots of art of a nation’s culture, which can explain their national culture and traditional technology. After thousands of years of evolutionary, traditional butterfly has been transformed into an art and culture, from living processes, literature to fashion brands, elegant butterfly pattern appears in everywhere, with its beautiful colors and full of unique various national characteristics and content. In the 1950s and 1960s, Taiwan as known as “butterfly kingdom” because of the butterfly processing industry; recently Taiwan government promote lots of activities such as butterfly relevant ecological education, butterfly season festival, cultural and creative events, and Qing-ming period of implementation of the "National Road to let butterfly Trail", etc., to awaken people to the respect for butterflies of this island, and creating a friendly environment, to re-create the "butterfly kingdom 'new opportunity. The purpose of this study is to analyze first the causes of butterfly pattern, then the symbolic meaning and values of performance practices in Chinese traditional culture. The purpose of this study to understand the causes of butterfly pattern, and then extend the influence of cultural values and esthetics of the butterfly pattern, and how to apply to modern innovative fashion design, interpretation issued by the "fashion" and "avant-garde" new ideas, thereby creating high value products. The research specifically discusses the cultural meaning of butterfly pattern in the world, found butterflies commonly used to describe love and happy in most countries, butterfly pattern integration in everyday life in diverse design; also an analytical comparison of butterfly pattern between China Qing Dynasty and Western Art Nouveau period, from basic necessities recreation examples findings butterfly pattern in this period are both have gorgeous rich colors, lines and clever use of multivariate material combined with creation; then use the modern brands or living examples as ANNA SUI, Cindy Zhao, Anna Hu, Sergio Rossi, Franz and Taiwan Taoyuan international Airport, etc., as success examples of traditional butterfly pattern transforming into a modern design.