展前活動規劃之研究

Research on the Activity Planning for Pre-exhibition

徐斌文(Bin-Wun Syu)

指導教授 ： 范振德

嶺東科技大學/管理學院/觀光與休閒管理研究所/碩士(2015年)

https://doi.org/10.6823/LTU.2015.00037

摘要

臺灣會展產業除已列為國家重點發展產業，更是政策首要推行項目。展覽前（展前）活動規劃之良窳，關乎展覽成敗。故擬定一套完善的展前活動規劃執行策略與準則，有助於提升展覽之競爭力。本研究首先以文獻分析法蒐集分析展前活動資料，次以半結構式深度訪談法蒐集之，最後以紮根理論授權之質性資料分析工具Atlas.ti編碼，分析得到展前資源、展務規劃、活動規劃三個構面，進而形成展前活動規劃模式。本研究除採用詮釋結構模式、多重矩陣結構模式及層級分析法解析展前活動規劃之策略與準則外，兼採三角檢定法檢定研究信效度。研究結果有助於展覽之順利執行。

關鍵字

活動規劃 ； 紮根理論 ； 展前資源 ； 展務規劃 ； 層級分析法

並列摘要

MICE (Meeting, Incentive, Convention, and Exhibition) industry in Taiwan has not only been listed as one of national key development industry, but the first implementation of the policy. Owing to virtue or vice of the activity planning for pre-exhibition which relate to the success of the exhibition. Therefore, a comprehensive strategies and criteria for implementation of the pre-exhibition activity will be helpful to improve the competitiveness of the exhibition. In this paper, data of pre-exhibition activities collected by method of literature analysis, and then semi-structured in-depth interview was also conducted. The model of activity planning for pre-exhibition is consistent with three dimensions, which are pre-exhibition resources, planning of exhibition affair, and activity planning. They were coded by qualitative data analysis tool of Atlas.ti which authorized by grounded theory. The strategies and criteria of pre-exhibition could be further analyzed by methods of the Interpreted Structural Models (ISM), Matrix based Structural Models (MSM) and Analytic Hieratical Process (AHP). The reliability and validity also could be analyzed by triangulation analysis. The results contribute to the successful implementation of the MICE.

並列關鍵字

Activity planning ； Grounded theory ； Pre-exhibition resources ； Planning of exhibition affair ； AHP

參考文獻

文獻參考

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